Working with Coffee Bean and Tea Leaf, I maintained brand adherence for over 25 locations. This gave me a true respect for driving a company's mission and learning market demands. Work also included quarterly roll-out promotions and pricing updates, social media, digital and print work.
Some say there is no such thing as bad pizza. Die-hard pizza lovers say there is nothing like the pizza from New York City. Dom Demarco's pizzeria serves DiFara's Brooklyn style pizza in Las Vegas. The locals in Summerlin, a hungry Vegas suburb, needed to know this. Targeting the traditional Italian food fans and the faithful pizza lovers, this brand refresh included a new voice to tell the proud story with attitude and bolder elements than used prior.
Fitness brand of clothing that reminds you to obey your instincts. The basis of Primal comes from a place of survival. The mindset is stay fit, and stay ready, for anything. Trust your instincts. Many people who hold this mentality close can now wear it across top-performing, training gear as well as relaxed cotton t-shirts and fitted hats.
I do love when one creative piece is needed by a client or organization. Typically, it ends up being more than one piece - because we have so much fun with the first project. Don’t you want to have some fun?
How do you promote sometimes complicated but always relevant messages? With creative problem-solving through visual solutions. Don't forget to be aesthetically pleasing!
Art direction and design provided for a San Diego non-profit organization responsible for teen service in the community. Messages included promoting community service among teens, announcing the number of unrecognized involvement teams as well as Thank You to the donors.
Teen Service Summit
Motiv, a non-profit affiliated with the Jewish Federation of San Diego, needed to launch their first annual "Teen Service Summit". The event branding was to speak to tweens and teens alike. Bright colors and demanding font were used, slogan work told the story and swag was created to grab the attention of local youth, promoting volunteer work and community service that interested them. The event provided access to volunteer opportunities, hosted speakers increased teen community service in the area.
Love Something? Volunteer It.
The tagline says a lot and the blank space in the marketing material allows the volunteer to tell the rest of the story. Fill in the blank, what's your passion? With Motiv, there is a way to turn that passion into a community service.
As the creative resource for this startup, I was happy to provide a business plan and design work for a passionate entrepreneur with a sweet tooth for cakes on a stick. Responsible for the initial visual design direction and slogan work, I enjoyed being a part this vision coming into fruition.
This sweet and savory treat has grown into a must-taste item for foodies and a catering option for large companies like MicroSoft and Amazon. Sweet Cakes are also served up at local street markets in the Seattle area. My Sweet Lil Cakes has appeared on the Food Network and multiple other media outlets.
Open Wide and Fall In Love
On-the-go moms and health conscious professionals with a taste for fast and healthy options made the smart choice to dine at Daily Kitchen.
This original QSR concept served a variety of delicious and wholesome options in a modern space, conveniently and budget-friendly. Rotisserie chicken and healthy smoothies were key factors that differentiated the menu from other healthy food spots.
Elements important to the success of this restaurant: modern palette and interior, honesty in food ingredients and a health conscious attitude.
Lobster in the fast-casual food scene can be a hard sell. A combination of market research, great design and brand execution allowed for this elevated food option to thrive among lower priced food choices.
LobsterMe started with one location in Planet Hollywood of Las Vegas and quickly grew to a second location as well two additional stores on the East and West Coasts.
Zeppora is an online source that provides students with a cost-effective resource for college textbooks and educational tools. I was charged with creating a mini brand for this startup concept with a focus on establishing Zeppora as a smart decision for any student seeking textbook cost relief. The project included brand identity, target market studies and digital mock up. We held test groups with actual UW students that included questionnaires and website critiques.
I love burgers
I love burgers - a pretty straightforward statement. It seemed a simple solution to pare down the marketing for this original burger concept and just say how we really feel: I LOVE TASTY FOOD. As health conscious as we can be today, there are foodies that will not resist old fashioned milk shakes and smothered patty melts. With grilled chicken and grass-fed burgers, this restaurant was for proud carnivores. Serving up late nights and hangover mornings, this fare was perfect for Vegas tourists up to eat naughty.
Clients and Logos
*Original logos; existing client logos after Good Pie